It all started with a boss who wanted something different. Our Managing Director Angie catapulted out of running marketing departments in big blue-chip organisations in London like Hewlett Packard (HP) and into running her own hotel in Cheltenham. It was a bit(!) of a change of scene, but Angie loved it.
Sadly, despite hunting high and low, Angie struggled to find an agency that would support her business, instead finding lots that would 'do as they were told'. For anyone that know's Angie, you'll know she found this difficult, and so, after a heady 16 years in hospitality, Angie decided it was time for another change, and that marketing & pr was it.
apt was born as 'Angie Petkovic Tourism', working with hospitality, leisure and tourism clients, before reputation spread and word of mouth recommendations saw the business branch out of tourism, and the name shortened to apt. At the same time, our infamous 'worm' was born in our logo, but most people don't realise he started life as an 'a' 'p' and 't' linked together! Now, he has become a recognisable part of our brand.
Today, we're an agency with a stellar reputation, that's uber professional, but importantly that is eminently practical. Our client base includes a wide-range of local, national and international brands and our clients love our enthusiasm and relevance to their business'. Many have been working with us for over 10 years!
"Alone we can do so little; together we can do so much" - Helen Keller