Contemporary Cake Designs

Background:

Tucked away on an industrial estate in Leckhampton, Contemporary Cake Designs is run by two former wedding cake designers for Harrods.

Bee and Xavier Pelloux have been steadily building a reputation for quality among wedding planners, event organisers and even celebrities.

Having moved into new premises with a large catering kitchen plus a studio, they are now sharing their trade secrets by offering cake making parties and courses. 

Objectives:

apt have been tasked with raising the profile of Contemporary Cake Designs who, whilst creating beautiful cakes, had not had the time or expertise to create marketing collateral worthy of their wonderful designs. 

Actions:

We created new stationery, wholesale lists and consumer flyers alongside a comprehensive PR strategy to increase awareness and drive sales.

Results:

The client reported an increase in awareness, interest and bookings.