Mary’s Laundry is a personable, dedicated laundry and dry-cleaning company based in Gloucestershire. They had a dedicated customer base but were keen to expand their business to a new commercial target audience following the purchase of some revolutionary purification equipment.
To raise awareness of the purification technology to a new target audience without alienating their current customers.
The brochure was produced following the company brand guidelines and demonstrated their range of services. The copy underpinned the personable nature of the company and their community based ethos whilst demonstrating the commercial aspect of the new technology.
The z-fold format provided two front covers that covered the dual aspect brochure that covered both commercial focused and loyal laundry clients.