The Schoolwear Company Brand

Background:

The Gloucestershire-based Schoolwear Company helps busy schools and parents gather essential school uniform simply and cost-effectively. The company sells standard and bespoke school uniforms online, whilst providing schools with their own web-based school uniform shop. Not only does the new platform enable parents to ‘shop online’ in a way previously unavailable; the participating schools have their dedicated store designed for free and receive a donation from every item sold.

Objectives:

To develop a strong brand identity which can be used across the online portals and in advertising and sales materials.

Actions:

We worked with The Schoolwear Company to create an eye-catching logo. We devised the crest symbol to resemble a school badge, which has a strong educational feel to it without looking like an actual school! 

Results:

This new logo was applied to the website and various printed collateral including advertising in the local press.