WP Healthcare Brochure

Background:

The Walker Pritchard brand is a successful and established full-service practice of professional Chartered Quantity Surveyors and Cost Managers. They specialise in the Cost Management of Construction and its related activities across a wide field including private clients, public bodies, retail and social housing. In 2013 it was identified that a specialist sector had the opportunity to grow thanks to new Government legislation that made Doctors and healthcare professionals responsible for managing the upkeep and development of the healthcare environment - WP Healthcare was developed to respond to this need.

Objectives:

To develop a prestigious sales brochure with separate case study files which can be delivered to prospective clients.

Actions:

We developed a friendly, informative copy platform which explains the expert offerings of WP Healthcare as well as a set of case study files going into more detail on completed projects.These were then used to design a clean, modern brochure based on brand guildliens we created, printed on a velvet paper adding to the prestigious feel.

Results:

This brochure formed a part of a growing suite of marketing tools that provided help to win more projects for WP Healthcare and explain their capabilities.