Local PR and profile-raising activities, and event management.
Abercrombie & Kent is the leading tailor-made and luxury holiday specialist offering worldwide travel, safaris, family holidays, group tours and cruises. They are based locally to us in Cheltenham, and despite having extensive international pr & marketing, had an ambition to raise the profile locally to support the consumer and employer branding.
Ad-hoc event and pr projects with the specific objectives of raising the profile locally.
Each project came with specific objectives beyond just raising the profile; for example securing bookings for newly launched travel products, and growing the database of high-net worth individuals. Our role included event management and PR, as well as identifying relevant sponsorship opportunities for the brand.