Circle Hotels

Services used:

Consumer website with Member login area and multi-tier users; member acquisition campaign

Profile:

Circle Hotels is an hospitality marketing consortium, providing international tour operators around the globe with access to more than 700 UK independent hotels and B&Bs.

Relationship:

Ad-hoc project work on a number of occasions with a number of different remits

Support by apt:

Our very first project was delivery of a new website which meets the needs of three relevant stakeholders; consumers likely to book direct with accommodation providers, tour operators looking to book with small, independent providers and the providers themselves. The second project was a member acquisition campaign, working to grow the membership numbers. This worked with an action-specific approach and included a custom-built, desk-researched database of 800 contacts, who were then targeted with email, direct mail and telesales.

Visit Circle Hotels website

www.circlehotels.co.uk

Client Status

Current Client

Testimonials

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