Marketing communications, design & print, pr and day-to-day support.
SOHO Coffee Co. is an artisan coffee chain with a food-led offering. Established in Cheltenham, the brand has enjoyed extensive expansion worldwide, thanks to its cool, quality vibe. SOHO retails its fair trade and organic coffee alongside a distinctive range of fresh, hand-made quality food, in high streets, shopping centres, leisure sites, motorway services and airport outlets in the UK and Internationally, to a diverse customer base.
apt was proud to play a part in the early expansion of SOHO Coffee Co., across the South West, supporting the business growth from 2 to 24 stores between 2007 and 2012. We are now delighted to be working with the brand again, and have been since last 2016. Our role sees us collaborate closely with the company's Directors to maintain and convey the brand's core values across all collateral.
As well as offering day-to-day support to the in-house marketing team, apt is brand guardian, responsible for collateral design, development and delivery, a strategic communications partner and PR provider. Our role sees us work closely with the internal team to support the existing store portfolio, as well as current expansion plans.