It seems that popular clothing retailer House of Fraser has taken a turn for the worst, or better, we’re not sure yet, on their social media recently.
This week, they have been posting tweets using the hashtag #Emojinal, teamed up with, you guessed it, lots of emojis. With all of the hacking scams circling the internet, people quickly jumped to the assumption that the account was hacked; with some even saying it was wrongly hijacked by a work experience intern. However, it seems that this social media campaign is legit and an attempt at jumping on the emoji bandwagon. Tweets included:
Looks like our #Emojinal takeover has started!