Cheeky Apple
Apple has not been known in the past for its environmentally aware attitude, however in the wake of Earth Week (April 21st-25th 2014) they have issued a selection of their green policies. Along with these Apple has released an ad campaign showing their dedication to the environment and encouraging other companies to copy their example. The campaign line reads “There are some ideas we want every company to copy”.
While we support their promotion for environmental consciousness in UK businesses, we couldn’t help but notice the cheeky backhanded jibe towards Samsung.
A techno-war has been raging between these two companies over the past few years; and things don’t look to be improving as Apple has recently sued Samsung for infringement of five patents. Clearly this ad has a double meaning, letting their rival know that they are not going down without a fight!
We can say with honesty that this not-so-subtle taunt made us crack a smile!
We will most definitely be keeping an eye on Samsung’s marketing team, in the hopes of seeing an equally lippy retort.