Climb Up The Wall With Ikea
To celebrate the opening of their 30th French store, IKEA has set up a billboard with a difference. IKEA’s billboard is actually a climbing wall that features products that can be bought from the brand.
Adventurers can climb over IKEA cabinets, chairs, tables and even a bed! Each climber is also given safety gear and advice from professional staff. IKEA has successfully come up with an ingenious idea, together with communication agency Ubi Bene, to showcase IKEA’s products alongside their new store opening.
One of our favourite comments on this campaign has come from AdWeek who reported “Even if you can't make it to central France, you can still enjoy a similar IKEA experience at home, because trying to put that furniture together will drive you up the wall”.
IKEA has been on top form recently after also releasing the BookBook – their “2015 catalogue pre-installed with thousands of home furnishing ideas”.
With 18 stores in the UK we’re looking forward to seeing how they celebrate opening their 20th store in the future.