Canadian clothing store, Mark’s is offering discounts to its customers based upon the freezing temperatures outside; literally allowing their sales to rise and fall with the temperatures. The men’s clothing store, based in Toronto will be offering in-store discount based on days with the lowest temperatures over the next two weeks.
If this freezing frenzy proves successful the idea may expand to other cities; but it will be measured differently. Discounts will be offered based upon the amount of rain in Vancouver, whereas Winnipeg will supply discounted goods according to the amount of snowfall.
It’s a sneakily clever concept to increase sales, as people constantly battle against the miserably hectic weather, a good bargain is almost fool proof to cheering them up!
Although this idea isn’t exactly brand spanking new we still love it; a fast food chain in Quebec called Chez Ashton has been offering weatherly discounts for years. Quebecans can expect to receive quite a discount off the price of burgers as the average low for February is about -15 Celsius! 15% off a hot meal (yes, it’s fast food) but it is sure to get people off the snowy streets and flood into the store shouting orders across to the counter.
The average temperature for Toronto is February is normally a mild minus6, maybe not the bargain shoppers were hoping for; but this year , Toronto has been battling a cruel winter and the weather forecasts are predicting double-digit freezes over the next two weeks which means good news for Mark’s stores providing a cool discount for customers looking to stock up on woollies!