Dominos Top Three Social Media Toppings

We have seen some great examples of brands that have used social media to interact with customers and boost their company’s sales. One company who stood out was Birdseye and their unique ‘mashtags’ – potato shapes in the form of hashtags ‘#’, at-replies ‘@’, asterisk ‘*’, heart and a smiley face. Now, another company that is standing out is Domino’s, who in recent months has asserted itself as content king of the social media world.

In appreciation of their stellar work we’ve pulled together our top three social media campaigns from Domino’s:

3. Getting Cheesy with Tinder

Mobile dating app Tinder has been a big hit since its arrival in the UK, and on Valentine’s Day this year Domino’s capitalised by grabbing themselves a slice of the Tinder action. Domino’s took to the mobile dating service to promote their very own ‘cheesy’ one-liners and ‘saucy’ chats via social media on Valentine’s Day.

Tinder Dominos

The stunt conveyed the brand’s tenacity to capitalise on the opportunity presented on this day and then twist it by recreating valuable content for its audience. Humour on social media is a great way of showcasing the personality of a brand and enhance the audience’s perceptions of the business!

2.  Domino’s #Edibox 

Dominos #EdiBox

This year’s April Fool’s had us all wonderfully entertained with another host of brand pranks, and Domino’s was no exception with their fake launch of #DominosEdibox – an edible and environmentally friendly pizza box made completely out of pizza crust.

Domino’s added real flavour to their prank by topping the tweet off with a witty caption saying “why think outside the box, when you can eat it”. The stunt went down a storm on social media with people relishing the thought of the concept becoming a reality. It proved to be a really simple but effective way of raising the awareness, interaction and conversation surrounding the brand.

1. Domino’s Ice Sculpture

Competitions are a common practice on social media and brands have to create something unique to stand out from the crowd; that’s exactly what Domino’s did with their #DominosMeltdown competition earlier this year. The pizza chain uploaded a live stream via YouTube of a melting delivery man ice sculpture holding a pizza box - the person who correctly guessed when the box would drop won a year’s supply of pizza.

The campaign itself was a nine hour masterpiece by Domino’s as they managed to receive an astonishing level of interaction with their audience; trending on Twitter all day with the #DominosMeltdown and having a bombardment of comments coming in on the YouTube video. 

We can expect to see plenty more digital activity over the coming months from Domino’s as they will no doubt be going head-to-head in the battle of the brands during this summer’s FIFA World Cup tournament. With results of a 4.8% rise in system sales and 25% increase in online sales it proves their digital strategy is giving a great return on their investment. Keep up the good work Domino’s!  

 

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