Its That Time Of Year Time For The Super Bowl 2015 Or Should We Say Endless Advertisements

The United States has been in full swing celebrating the National Football League Superbowl and with the championships being one of the most watched sporting events in the world; people in the UK will wait until the wee hours of the morning to make sure they don’t miss a game... but we all know that with the Superbowl comes a battle of the ads.

Many Superbowl advertisements have gone down in history and it’s not because they interrupt the sporting entertainment. In 2013, over 50% of the Superbowl viewers just tuned in to watch the slightly creatively crazed ads. However to advertise to the global viewers comes at a huge price...a 30 second slot will cost you around $4 million and for a 60 second slot you’d be looking at paying a jaw dropping $8 million!

Newcastle Brown Ale couldn’t afford to produce a multi-million dollar advertisement for the 2015 Superbowl; they could however, afford to produce an action packed storyboard! The ad, which can be found on their ‘IfWeMadeIt’ website, details typically unrealistic scenarios that can all be solved with a bottle of Newcastle Brown Ale. The scene is set with a desert beach island in the middle of the ocean, a man washed up on the beach and a bottle of Newcastle Brown Ale that washes up too. The cap is popped and immediately thousands of bikini clad women are before him, a little like the Lynx advert that aired a few years back. The storyboard continues with a handful of surreal scenarios including a wild beach party complete with dancing sharks, deadly deep sea robots, fuming football gorillas and cool skate boarding cats all whilst throwing life saving bottles of Newcastle Brown Ale! It certainly would have been a Superbowl ad that would have kept a significant amount of viewers entertained, especially if they could’ve afforded to make it!

 

Fast Food giant McDonald’s could obviously afford to have a slot in the Superbowl ads but it’s not the ‘Give Lovin Get Lovin’ ad that is making the news. Brands have been trending nationally on Twitter due to the pre-game and in-game advertisements and McDonalds has been very clever retweeting thousands of other marketing spots and competitions; the best bit is that McDonalds have been adding ‘lovin’ into each one. McDonalds may just be doing better with their social media this year than their actual Big Game TV spot!

Jeep chose to enter the Superbowl battle of the ads to show off their new off-road-lite model Renegade, the ad consists of various environmental shots from around the world with shots introducing the newly modelled vehicle. It is shot with soft camera movements and the transitions are clean cut with background track of folk music titled This Land is Your Land. It could be slightly embarrassing for Jeep because late last year North Face created a very similar advertisement, in fact almost exactly the same; even the same background track was used! The only differences between the two are the different logos and unique selling points; someone must’ve really liked the North Face ad at Jeep and decided to use the idea...

 

Of course, over the years, many Superbowl ads have been shocking and been stereotypical towards genders and this year’s example has to be the parody advert from Totino’s Pizza Rolls. The advert opens to a room full of men and a woman serving the branded pizza rolls, she then retires back to the kitchen and speaks to the audience saying how bored she used to be whilst waiting for the next batch of snacks to be ready; she then introduces the Super Bowl Activity Pack For Women with small puzzles and toys to keep women entertained whilst serving the ‘boys’.

 

This year’s Superbowl has seen many big brand companies such as Coca-Cola, Budweiser, Doritos and Toyota all take part in the battle of the ads but some of the favourites this year have been ‘The Brady Bunch’ by Snickers sticking to the ‘You’re Not You When You’re Hungry’ campaign with an appearance from the highly tattooed and slightly scary looking Danny Trejo, as Marcia Brady.  Another is The ‘Lost Dog’ ad from Budweiser; obviously the story follows a lost puppy that is rescued by a group of horses from the jaws of a wolf – how heart warming.

So once again the battle of the ads are over for 2015 as NFL Superbowl comes to an end, they’ll be back next year with crazy and shocking ads, many companies may have even started storyboarding already... if not they’ll certainly need to start budgeting for their spot...

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