McDelivery takes the French market 'by storm'

When it rains, the last thing we want to do is head outside to get dinner. McDonald’s clearly knows us all too well, and their latest campaign for McDelivery really shows the brand’s understanding of its customers.

Photographer Roberto Badin helped to create the latest print campaign for McDonald’s France which shows a set of photos of rainy Paris shot through a series of windows. The ads show stormy skies and rain-soaked windows and carry simply the words “McDeliver” in the corner of each shot.

Encouraging customers to look to McDelivery to save them from heading out in the rain is a simple idea, but the overall effect of the images is really powerful, and one that definitely gets our approval.

Check it out here.