Believe it or not, this week fast-food restaurant McDonalds is busy celebrating its 40th year in the UK.
McDonald’s has launched a campaign to celebrate the special occasion; The ‘Celebrating 40 Years’ campaign begins with a specially created anniversary website where customers can share their memories of the brand. An animated poster using Google fonts will then be created to give each contributor a unique piece of content using their key words.
According to The Drum, Steve Hill, head of marketing, brand and experience at McDonald’s, said that the brand had been “in the background” of countless moments in the UK for four decades. “This new campaign gives our customers the opportunity to be part of our celebration by sharing their memories in a creative and unique way,” he added.
The dedicated website was created by Razorfish. Cyril Louis, creative director at Razorfish, explained: “We built an engine to interpret the feeling behind each story shared. The system chooses colours, fonts, icons and animation accordingly. The finished posters can be explored by selecting a decade, theme or by scrolling through the webGL gallery.”
We thought we would take a look at what all the fuss was about and had a look at creating a ‘McDonalds Memory’ ourselves. Here is one that out PR Intern Harriet created.
She said she has a lot of memories from McDonald’s but the most recent one to date was when she finished her last exam for the summer and her friend picked her up and had a McDonalds waiting for her. “It was simply the best way to finish a tedious two hours; it meant that summer had officially started. I was a little disappointed that he’d got me a Chicken Legend and a Quarter Pounder for himself (which I really fancied)... but it was the thought that counted and I was starving so I couldn’t complain!”
Once she had submitted her ‘McDonalds Memory’ she was given a code to get a free Chicken Legend! This is the case for every memory shared; the customer gets free food or drink – bonus!