My Week Of Work Experience At Apt Libby

My work experience week here at apt Marketing and PR has been a great opportunity. It has allowed me to see how they operate not only as a marketing agency but also as a close-knit team.

When I first arrived here on the Monday morning, I felt very nervous as I was unsure as to how I’d be able to contribute to their company and how I would fit in with the team as a whole. However, my worries were soon put to rest within the first half an hour or so as they had me set up comfortably on my own desk and computer with an itinerary of tasks for me to complete for the week ahead (much better than just making teas and coffees!)

Throughout the week, I have had the chance to do a variety of tasks. I started with social media scheduling which involved finding interesting business articles from various sites and composing these into tweets for their Twitter account. I wrote the tweets for this week and was showed how to schedule them using Buffer which enables them to be sent out at a specific date and time. I also conducted a competitor analysis for apt and Compass Holidays, mainly focusing on the website designs of different companies.

Since I had highlighted in my work experience application form my interest in the design aspect of marketing, the team were kind enough to compose an itinerary that had tasks tailored to this. For example, working to the brief that was provided, I was able to design the layout of a new service sheet for the Bicycle Hub. They also introduced me to software which I had not used before, such as Adobe Illustrator and Canva.  Using Canva, I was able to produce several headers for the Compass Holidays e-newsletter using different shapes, fonts and images. Using the same software, I created twitter banners with images from the Wyedean area with a hidden sweet in each one for the Sweet Talking social media campaign. In Adobe Illustrator, I was allowed to release my creative side and get designing logos for the new website. Although I initially found this particular software hard to use, I soon got to grips with it and found myself learning how to create new things. I am very thankful that I got the opportunity to utilise this software as it has developed my computer designing skills which was one of my main aims that I wanted to achieve.

Overall, I have really enjoyed my time here at apt – the week has flown by so quickly! I very much love what apt do, yet I feel the best part about the company has to be their ethos; their continual positive spirit and absolute willingness to help one another out make them able to operate completely efficiently as a team – key characteristics which make them a successful business. Therefore, I would 100% recommend them to anyone thinking of work experience as they’ll not only make you feel welcome but will get you stuck into tasks that you want to do and will actually enjoy. 

On that note, I would like to thank the whole team at apt for enabling me to spend a week in their company and to feel so welcomed. I wish everyone at apt and the business itself every success for the future.

Libby from Sir Thomas Rich's

 

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