New threads – BBC makes history with animated tapestry ad for World Cup

The FIFA World Cup, which is now in its 21st year, will be gracing our pubs, homes and any screens people can get their hands on from 14th June to 15th July and the BBC has created something rather spectacular to help celebrate in the lead up to the footie event of the year.

 

During the FA Cup Final on the 19th May (and also after the Royal Wedding), the BBC debuted their fantastic new advert to their viewers to start generating excitement for the World Cup. The advert is a superbly animated series of tapestry pieces that illustrates iconic moments from previous World Cups and introduces the football stars who are competing this year.

The film is truly stunning and the creators wanted to highlight the global impact of the footie tournament rather than focusing on this year’s host country, Russia. But wait there, the campaign doesn’t stop with just the animation; the already seven-metre long tapestry will expand with memorable moments as the tournament goes on.

So far the tapestry has used a whopping 227,000 metres of thread to make 600 unique frames of tapestry and long after the footie event ends the piece will remain the tangible evidence of the passion of the players and fans themselves.

Here at apt, we think that this campaign is truly beautiful, it has taken a absolute skill and accuracy and the results are really something we should be proud of our creative industries for. What are your thoughts on the advertising campaign? Let us know on social media...

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