Paddy Power Scores Winning Bet With Marketing Campaigns

Paddy Power has been a key player in the furore of marketing campaigns for the World Cup this year and after their antics in the past month, it is clear they aren’t backing down.

To show their support for England, Paddy Power cleverly created an image showing the Brazilian Rainforest with trees supposedly knocked down to spell out “C’mon England PP” from the air.

It didn’t take long for the image to go viral and insults to start flying over to the Irish betting company. To add fuel to the fire, Paddy Power even responded to insults including this:

Paddy Power Twitter Response

To show that they hadn’t actually chopped down the rainforest, Paddy Power tweeted another clever mock up of the rainforest this time with the words “We didn’t give the Amazon a Brazilian” and a link to their blog to explain that the campaign wasn’t just for the football. Paddy Power has actually worked with Greenpeace for this #Savetherainforest stunt.

Wood you believe it

Paddy Power highlighted the issue of deforestation with this message, cleverly targeting the wide audience and sporting event the world has their eye on.

“Every 90 minutes, an area the size of 122 footy pitches’ is chopped down, and no one gives a monkey’s. So if you’re twiddling your thumbs waiting for the World Cup to start, log on to blog.paddypower.com and show the tress some love. Chop, chop”.

Paddy Power isn’t a company to do a campaign by halves and now that the media has calmed down from the rainforest controversy they have come back with their latest, more amusing stunt.

After a punter only known as Tony, correctly bet on England to lose against Italy in their first game, Paddy Power put a stop to his gloating on social media by stringing him up in a gibbet. 

Traitor Tony

 

As if this wasn’t punishment enough, Paddy Power continued Tony’s torment by inviting Twitter followers to take a selfie next to Tony for the chance to win £50 – we think he’ll have learnt his lesson after this! 

With these stunts we think that Paddy Power has successfully engaged with their target market but also shown other businesses how they can use a key event to raise awareness of environmental issues. We’re looking forward to other campaigns and stunts they bring out during the rest of the world cup! 

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