Part 3 The Good The Bad And The Ridiculously Strange Advertising And Marketing Campaigns Of The Worl

The strange: Diageo -

Earlier this week saw the launch of a “hands free” urine controlled video game called ‘The Captain’s Cannon’ game by Diageo-owned rum brand Captain Morgan.

Consumers are incentivised to compete against each other in the pub by playing at the urinal using the control of their “flow” to fire the ball from the Captains ship into a digital goal. Once their ‘ammunition’ has run out they will be placed on the leader board up against their friends.

The concept came to fruition, as per The Drum’s report, after the rum brand conducted a poll with 1,000 Britons and found that a third of England football fans are concerned about how the new ball may hamper England’s chances in the tournament this year; claiming their game will help to put fans mind’s at ease by putting the official ball “through its paces”. The creative is set to feature in 10 London locations and aims to build a buzz around the World Cup.

Strange, very strange!

That brings us to the end of our comprehensive list of the good, bad and ridiculously strange of the world cup advertisements. Let us know your opinions of the latest world cup adverts by tweeting us @apt_marketing or in the comments section below.