Porsche By Numbers

Car adverts.

What did you think of first? Picturesque landscapes; children in the back sleeping; a scene of a car driving down to a long winding road; important numbers such as its top speed or its engine capacity?

We’re used to seeing car adverts emphasising the cars specifications and not standing out above other adverts. However digital communication group Fred & Farid, has created an ingenious social media campaign that has made Porsche stand out in a completely unique way.

Fred & Farid used the power of social media to their advantage and created a numeric code; using Weiboed, a Chinese version of Twitter, they then sent out their coded messages in a number format. 

To make this initiative work, Fred & Farid posted a series of 12 tweets showing a set of numbers that made no sense until the third day when they posted a link to “The Benchmark Decoder”. Followers could then decode the numbers and see the real meaning, finding out the specifications of the new Porsche 911 Turbo S – showing how the car really is “benchmarking numbers”.

We think that this is a well planned campaign by Fred & Farid that has used social media to their advantage by intriguing followers into decrypting their posts. They found an entertaining way of engaging with their target market and we think their competitors will find this hard to beat!