Eighteen years ago, a fledgling SOHO Coffee Co. opened its first store just off the High Street in Cheltenham, Gloucestershire, serving the best quality organic, Fairtrade coffee – years in front of the mainstream coffee chains. This week, the 32nd store to be spawned from this humble beginning has been opened in the very same town. As a mark of the company’s origins and success, the store will be its regional flagship outlet, located in the prime position welcoming shoppers to a 21st century re-development in the heart of the spa town. This latest store, the first of eleven planned for this year, reflects the changing trends in consumer demands, focusing on health and the requirement of customers to choose how and when they eat and drink.
The Brewery Quarter is a multi-million-pound development in the centre of Cheltenham’s shopping centre, based around the old Cheltenham Brewery. It’s a state-of-the-art entertainment complex with a variety of restaurants and bars, 10-screen IMAX cinema, gym, bowling centre, and children’s soft play centre. SOHO’s latest store will be 1,300 sqft in area and enjoys the prime corner pitch, greeting shoppers as they approach the new Brewery Quarter.
‘We are hugely proud of the quality and variety of food and drinks we offer our customers. We have a team of passionate foodies whose mission is to ensure our customers can choose food to match their lifestyle and mood – whether that is protein- based, less meat or a need for a Friday sticky treat. We are introducing hot grain pots, baked sweet potatoes and tacos as part of the new store launch to allow customers to customise their lunch choice. Breakfast is big on our menu – our bacon and egg sandwich using happy eggs and freshly baked, hand-cut bread is just great.’ said Penny Manuel, Managing Director.
“We’re extremely delighted to be opening our latest outlet in the new Brewery development in Cheltenham. We will always have a soft spot for Cheltenham, it’s where SOHO began and is the heart of our company operation”
The Brewery Quarter store will create 15 jobs and promotional opportunities for three of SOHO’s loyal family.