This year the annual Super Bowl celebrated its 50th year of gaming and of course advertisements! The annual football championships is one of the most watched sporting events in the world; therefore it comes as no surprise that big brands take it upon themselves to win the battle of the ads!
Previous Super Bowl advertisements have gone down in history and it’s not because they interrupt the sporting event. Costing up to £5 million for a 30 second slot, recognisable brands produce over the top ads that include exaggerated special effects and often big celebrity endorsements. Although, 30 seconds may seem like a short amount of air time, advertisers can expect to reach gigantic audiences with this annual television broadcast. Last year Super Bowl was watched by 114.4 million viewers and that amount is expected to keep growing year on year.
This year the competition has been fierce. It was hard to choose, but here are our favourites from 2016:
Heinz - Weiner Dogs #MeetTheKetchups
Although a major household brand name, Heinz made the decision to advertise their famous sauces for Super Bowl 2016. The Weiner Dogs advert opens with a stampede of Dachshund dogs running slow-mo across a field dressed as hot dogs. It then becomes clear who the sausage dogs are racing towards; people dressed as the famous Heinz Variety sauces! The final scenes show the hot dogs being united with their favourite sauces. Really, what’s not to love about this advert?
Watch the Weiner Dogs in action...
Mountain Dew – Puppymonkeybaby
Mountain Dew took the opportunity to advertise the new flavours to their Kickstart energy drink range for Super Bowl 2016. The 30 second spot opens on a shot with three guys watching TV when suddenly a strange creature consisting of a puppy, a monkey and a baby appears from out of the wall with a bucket of Mountain Dew Kickstart. After handing out the drinks to the guys and at least ten seconds of disturbing dancing, PuppyMonkeyBaby leads the way by dance with his newly energised friends following behind. We’re not sure whether we can un-see this...
Meet the slight disturbing PuppyMonkeyBaby here...
Doritos – Doritos Dogs
Once again Doritos joined in with the Super Bowl ad battle, they even had two campaigns; however this one in particular was our favourite! The opening scene shows three dogs at the window of a supermarket pawing for some Doritos. The scene then shifts to a sign on the supermarket door saying ‘No dogs allowed’. After a variety of shots of the dogs trying to get into the supermarket but being shooed off, they come up with a plan. The final scenes show the dogs disguised in a trench coat and hat finally purchasing their beloved Doritos. This advert really made us giggle, especially as we are a fan of dogs...
Watch the Doritos Dogs victory here...
Audi R8 – Commander
Many brands who advertise for Super Bowl go for a comedy ad; this year however, Audi R8 took the approach of a short film. The opening scene depicts a retired old man who seems to have lost his love for life; cutaway shots to old photographs reveal that he used to be an astronaut during the golden years of Space Age. Following scenes show his son visiting, handing over the keys to his new 205-mph Audi R8 V10 and father and son both enjoying a fast (maybe too fast) ride in the new car and space reminiscing. The short film style ad also pays tribute to the late singer David Bowie with one of his famous songs, which we thought was a nice touch.
Experience the technology here...
So there you have it; our favourite Super Bowl 2016 adverts! Let us know what your favourites were by tweeting us @apt_marketing...