By Dawn Manning
Its been days, weeks, months and (possibly) even years in the process of creating your new brand or logo for your business. You've deliberated, debated and injected your vision, dreams and flicked through just about every Pantone colour chart to make the perfect image sing your song.
Today's the day, your trusted designer finally hands the goods over, the secret sauce to your success, piece de resistance. The much waited branding pack appears at the top of your email trail, and suddenly it's all over to you.
Many people feel overwhelmed by the responsibility of taking over your own branding or project but it doesn't need to be a daunting task. To help you find the courage of conviction we've put together a few basic tips to help you on your way.
Do
> Insist on Brand Guidelines (and DO follow them carefully!)
> Experiment with different applications and best sizes
> Ask if something doesn't make sense
> Make sure your package includes other relevant file types for other designers (eps. ai. svg.)
> Ask for a crash course or advice
> Use it on social media
> Think about a brand identity
> Crop in Word
> Start editing artwork yourself
> Add 6 different types of fonts which will delightfully shimmer on gold
> Re-save the artwork to be low resolution
> Have too many cooks in the kitchen
> Ignore hierarchy rules
> Stretch the artwork