Vimto Leap Into New Marketing Campaign

In their biggest marketing campaign to date, Vimto has ditched their ‘mixed up’ fruit characters for Vimtoad.

Advertisements have changed from being fixed promotions of products to be rolled out year on year becoming more story-like with a continuous theme and characters. Vimto has adapted to this trend by creating ‘Vimtoad ’in their new £6.5 million campaign in a bid to target the mothers of teenagers.  

The new character also has its own Twitter account and the advert runs along with a new app that allows users to turn themselves into a Vimtoad. As soon as we saw people sharing their images on Twitter we had to give it a go!

Here are some of our results!

Through this app they have found a fun way to engage the teenage audience and target their parents as they will no doubt, turn their mums into a Vimtoad. We are already beginning to see the potential for this campaign to be very successful – within minutes of one of our staff sharing their results; several of their friends downloaded the app and began sharing their results. We can’t stop encouraging others to try out the app and look forward to seeing where Vimto take it next. 

Let us know your thoughts on the advert and tweet us your Vimtoad results @apt_marketing