Bestbuds With Super Bowl

3 Feb 2014
Adverts shown during the Super Bowl are arguably one of the highlights for watching the popular American sport. Companies can be willing to spend huge sums of money to obtain a slot in the commercial...
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Federer And Messi Show Their Innersteel

3 Feb 2014
With the sporting calendar for 2014 packed to include the World Cup and the Winter Olympics, Gillette is helping us get into the sporting buzz by using favourites Roger Federer and Lionel Messi in the...
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Yotel Release Guests Inner Child With Interactive Lego Wall

31 Jan 2014
LEGO is one of the most recognised brands in the world, creating some of the fondest memories from people’s childhoods as well as being a guilty pleasure amongst many adults worldwide. So as you can i...
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A Valuable Domain

30 Jan 2014
With domains being such a hot topic at the moment as the first new gTLDs have been released we couldn’t help but notice the amount that Mail Online has recently paid for a new domain. The Mail Online...
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Internet Apocalypse The End Of Dot Com

29 Jan 2014
Actually no; it probably won’t be as drastic as the end of dot com, but this week does mark the release of the new ‘generic Top-Level Domains’ (gTLDs); they are set to change the way we use the intern...
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Heinz Jump Through Hoops To Improve Labels

27 Jan 2014
Following news of their personalised labels, Heinz has just unveiled a new label for their pasta range; the new design places emphasis on the nutritional value of the products, as well as revitalising...
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Personalising The Customer Journey Can Be Highly Effective

24 Jan 2014
As well as referring to individually supplying or labelling products, like these excellent examples here, personalisation can also mean the use of data to specifically target campaigns. It is practice...
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Heinz Gets Perso

23 Jan 2014
Following its success last year, Heinz has reintroduced its ‘Get Well’ soup campaign which allows users to personalise and send tins of tomato and chicken soup. This year, they have also teamed up wit...
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Cadburys Adverts Arent So Krafty

20 Jan 2014
A new advert by Cadbury has recently been launched and it’s made us look back at how their adverts have changed since Kraft took over back in 2010. Cadbury’s most recent advert shows an employee sat a...
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Nine Religious Commandments For Social Media

16 Jan 2014
We regularly see guidelines in the news about teaching children the importance of being safe on the internet and the importance of social media etiquette; yet surprisingly, new rules for social media...
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Lydias Week Unedited

13 Jan 2014
I was thrilled to get a week’s work experience at apt marketing. The last agency I interned at was great, but quite large so the hands on experience I acquired was limited. I was conscience that I did...
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Reasonstosmile Campaign Launched By Zizzis To Help Boost Moods Of The Nation This January

13 Jan 2014
Italian restaurant Zizzi’s has launched a new campaign to try and help boost the moods of the Nation this January. People are on the usual post-Christmas January diet and are starting new exercise reg...
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Looking For A New Job Were Hiring Pr Account Manager

10 Jan 2014
Are you looking for a new challenge? Then this might be just the job for you! We are looking for an experienced PR Manager to join our growing team... Job Title: PR Manager Location: Cheltenham The co...
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Clever Pr Or Genuine Kindness

8 Jan 2014
Previously we wrote a blog regarding the power of social media and how it can bring similar or geographically close businesses together to communicate with one another. It also enables individuals to...
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Gold Frankincense And Meerkats

23 Dec 2013
As businesses get into the festive spirit, we are all intrigued by the diversity of Christmas advertisements that appear on our televisions. It can be suggested that there are three different angles t...
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Costa Bans Sir Cliff

16 Dec 2013
Christmas shopping wouldn’t be the same without the Christmas songs and decorations around the shops and restaurants, but it’s important for businesses to get their festive decisions right.   Co...
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Work Experience At Apt By Rob Webster

13 Dec 2013
“The biggest hurdle to getting a job or work experience placement is how you sell yourself. From when you start your application and submit a covering letter and CV, it should tell your potential empl...
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Social Media The Power Of The Hour

13 Dec 2013
(Image courtesy of Bruce Clay, INC) The rise and evolution of social media platforms, particularly Twitter and Facebook in recent years is astonishing; with over 3.5 billion pieces of content...
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Nestl Find A Way To Give Us A Break From Repetitive Captcha Authentication Boxes Finally

12 Dec 2013
I don’t know about you but here at apt we get so bored of having to copy numbers and characters at the end of an order or filling out a form to prove we are ‘human’. It is a security feature that prov...
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Games Christmas Tinner For One

10 Dec 2013
With the Xbox 1 and PlayStation 4 expected to sell in droves this Christmas it was really just a matter of time until somebody conceived of a way for allowing people to cut out all of Christmas’s exh...
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A British Christmas Would Not Be Complete Without A Classic Christmas Cake

5 Dec 2013
Christmas cake is a Great British tradition that originated as plum porridge. People used to eat the porridge on Christmas Eve, using it to line their stomach after a day of fasting. Soon dried fruit,...
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Its Beginning To Look A Lot Like Christmas

3 Dec 2013
Here at apt the fashionista of the team looks forward to the big reveal of retailers Christmas window displays so it was natural that she brought them to our attention. This year there are three in pa...
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Tesco Face Scanning Every Face Helps

2 Dec 2013
Technology is always being updated and we are constantly being inundated with the latest must have gadget. Tesco is now planning on installing face-scanning technology that will then tailor advertisem...
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The Internet Makes Us Better Connected But It Is Also Making Us Less Inhibited And Is That A Good Th

28 Nov 2013
This morning, the delights of Twitter directed me to a fabulous article on The Independent website; revealing a whole heap of work-based confessions, the latter part of the article is particularly amu...
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Go On Lookup

27 Nov 2013
At apt, we are big fans of novel ideas; things which are new, but simple and incredibly effective! That's why, on a trip into London yesterday, our imagination was captured by the new British Airw...
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Sugar And Spice And All Things Nice

25 Nov 2013
At the end of last week, our imagination was captured by American Start-up GoldieBlox and their advert set to a parody of the Beastie Boys... Watch the video here: This morning, we have come in to ne...
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5 Social Media Mistakes Weve Seen Already This Morning

25 Nov 2013
If you search the internet, look at popular social media feeds, or even just speak to your colleagues, everyone has an opinion on using social media; what's right and what's wrong. Yet, there...
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Alyannas Week

22 Nov 2013
The past week at apt has certainly been different; particularly in comparison to a normal school day, where I would usually be learning about why this and that happens and why I should use GRIPPER’s 3...
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John Lewis Laid Bare

15 Nov 2013
John Lewis is the brand on everyone’s lips this week as their Christmas advert launched during ‘The X Factor’ on Saturday. The ad is over 2 minutes long which meant it was the only advert shown in one...
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Creative Approaches To Getting That Next Job

6 Nov 2013
We've had a few new appointments here at apt lately (check out our website for more details of our expanded team!) - and that got us to thinking about just how creative CVs have become with recent...
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