Established in Cheltenham, SOHO Coffee Co. has enjoyed extensive expansion worldwide, thanks to its cool, quality vibe. The brand retails its fair trade and organic coffee alongside a distinctive range of fresh, hand-made quality food, in high streets, shopping centres, leisure sites, motorway services and airport outlets in the UK and internationally, to a diverse customer base.
SOHO Coffee Co. prides itself on its Fairtrade credentials and Red Tractor Certification. The company has also worked with the charity Young Minds to advocate for young adults struggling with mental health, and ensures all kitchen waste that is compostable generates energy before being composted to help the environment.
apt was proud to be a part of the early chapters and expansion of SOHO Coffee Co., helping grow the company across the country from 2 to 24 stores, including in retail centres and airports. We worked closely with the directors to help capitalise on the brand’s core values and develop ideas for the company’s future, delivering a range of assets from point-of-sale (POS) branding to a new website and refined brand identity.
Our role included a complete website redesign, maintaining SOHO’s colourful themes but making it fit for purpose. This branding update was also rolled out in stores. We helped design and launch CLUB SOHO, a loyalty scheme for the brand, and refined and promoted the company offering through their airport outlets. Our work also saw us design the SOH2O water bottle and highlight seasonal changes and new products, helping to centralise their marketing and support nationwide expansion.
