CIBTAC, are a leading international awarding body responsible for the education of therapists in beauty and holistic therapies. BABTAC their sister organisation is the longest running membership organisation in the UK for the Beauty industry. Following apt’s revitalisation of the BABTAC brand, we were tasked with designing an exhibition stand to create awareness of the two organisations at leading beauty events.
To increase awareness of the benefits of taking a CIBTAC qualification and becoming a BABTAC member.
The stand creative highlighted the main USPs of the two organisation; education, insurance and membership and focused on BABTAC’s key target audiences; Salons and Therapists, Hairdressers and Students.
As well as revising the stand concepts, apt was tasked with engaging students in particular. This was achieved by having pick and mix dispensers, membership flyers and promotional t-shirts and canvas bags at the exhibitions.
BABTAC achieved a higher membership uptake during the series of events compared to the previous year.