BABTAC Welcome Pack and Flyers

Background:

Established in 1977, BABTAC is the longest running membership organisation in the UK for the Beauty industry.  Following apt’s revitalisation of the BABTAC brand, we were tasked with creating membership flyer aimed at attracting new and renewing members as well as  producing a members welcome pack that reaffirmed the reasons therapists chose BABTAC as their beauty membership organisation.

Objectives:

To increase awareness of the members benefits to both potential and renewing members and on membership application reiterate the reason for joining.

Actions:

Three membership flyers aimed at distinct potential/renewing members were produced in conjunction with BABTAC and their broker. As these were sometimes the first point of contact for potential members it was imperative that the new brand values and key USPs were clearly and concisely displayed.  

The integrated welcome pack reinforced the brand values and was designed as item to be kept for future reference.  The pack provided the client with cross selling opportunities for training courses and other member benefits.

Results:

The varying copy and prescribed application text of the membership flyers was a challenge in terms of format changes but the end result was an effective suite of literature that reinforce the brand values and membership benefits.