The new initiative, organised by Cheltenham BID sees all things beauty being celebrated. From style to fashion and products to well-being experiences and as a way to showcase the great shops, spas, salons, hairdressers and barbers of Cheltenham. The week will see local businesses participate with dedicated offers and initiatives with a beauty focus. From discount treatments at salons to free samples and gifts in stores, the ambition is to put Cheltenham beauty businesses on the map.
To produce an eye-catching, gender neutral (male and female appeal) brand that can be applied across a myriad of production materials from posters and banners to websites and social media.
We designed a new brand and logo to represent the face of Cheltenham Beauty week and a series of impactful posters to advertise and promote the event on the high street, social media and participating business websites such as VisitCheltenham.com with media followers using the hashtag #FeelingGood!
The launch of Cheltenham Beauty Week took place in Regent Arcade attracting over 200 people an hour. The team took an empty shop space in the shopping strip, which was filled with free mini treatments with therapists offering arm & hand massage, scalp massage and shoulder massage for 10 min slots a living window including tattooists from the Tokyo Tattoo Shop and beauty demonstrations from the House of Fraser team. As well as the first 500 people grabbed themselves a free goody bag and Miss Cheltenham attending the event.
Businesses involved in the event were: Boots, Marks & Spencer, Nicholas White, Jo Malone, Monrose, The Body Shop, Laura Leigh Hairdressing, Chapel Spa, Supersavers, Cygnini Clinic, The Nutrition Centre, Neals Yard, Molton Brown, Cowley Manor, Lush Cosmetics, Martin & Phelps, House of Fraser, Tokyo Tattoo, Harper & Cooper Opticians, Topshop, Ellenborough Park and more!