Green Bike Trail

Background:

The Cheltenham Festival of Cycling required an excitement and buzz associated with the Tour of Britain with vibrant visuals for residents and visitors to enjoy.

Objectives:

To involve the general public and high street businesses in promoting the Cheltenham Festival of Cycling with zingy lime green bikes around town to welcome the Tour of Britain's arrival. 

"We would really like to thank all of our supporters and the Butterfly Garden as this project wouldn't have been completed without their support."

Actions:

Nearly 100 bikes were donated and volunteers from the council and the Butterfly Garden in Bamfurlong painted them a very eye-catching zesty green - to match the colour of the leader’s jersey in the race. apt generated a number of art bikes located around the town of Cheltenham painted by artists, businesses and the public. 

Results:

The Winning Bike, by artists Glynn Griffiths and David Baldwin at Montpellier Roundabout was brought to life with help from CGT Lettings, ‘Bikes4Africa’  and ‘Access Bike’.

All bikes were kindly supplied by Reclaim Cheltenham with a huge thanks to Williams Cycles and George Bence and Sons for their help and support with the repairs.

The bikes on show around the town included:

• Shammy by kid crayon – Boots Corner
• Blue Steel by SP zero – Waterstones
• Bombay Bicycle by Beth Forrester - The Entertainer
• Gift Wrapped by Stephen Belinfante is on the High Street between Thomas Cook and French Connection
• Recycle Cycle by Amy Freeman - Pittville Park, tunnel underpass
• Racing Green by Jaynie Tricker - Promenade long gardens
• Life Cycle by Susan Early – Neals Yard
• Golden Age of (Re) Cycling by Andy ‘Dice’ Davies and Troy Pulley - Imperial Gardens
• The Winning Bike by Glynn Griffiths and David Baldwin on Montpellier roundabout
• Ride'em Cow Girl by Laure Filho - Grid Iron on Imperial Square

Tracey Crews, project sponsor of Bloor Homes Cheltenham Festival of Cycling continued “It’s fantastic that we can see so many vibrant lime green bikes dotted around the town waiting to be snapped by residents and visitors."