JMP Insurance Brochure

Background:

apt marketing & pr was asked to produce a product-specific brochure for John Morgan Partnerships, an insurance broker based in Tewkesbury UK. They offer commercial and private insurance and business advice to help clients save money and ensure they are properly protected. 

Objectives:

To copywrite, design and produce a brochure on a new insurance product in their portfolio; Landlords Building Insurance. The brochure is aimed at private and commercial Landlord’s to help them protect their property.

Actions: 

This brochure was the first piece designed using the new JMP logo, which was also created by apt, and so needed to reflect the personality and tone of voice of the new brand. The red door on the cottage is a design style used across all JMP collateral and symbolises the specific nature of the insurance products offered.  

Results:  

JMP were able to offer a new product to their clients and  therefore were able to grow this sector within the business.