Recently launched destination marketing division, Marketing Cheltenham is managed by Cheltenham Borough Council in collaboration with Cheltenham BID and the Cheltenham Tourism Partnership. Together they are working on a 5-year strategy to grow Cheltenham’s visitor economy.
Marketing Cheltenham’s remit is to encourage more visitors to the town, get them to stay longer and support the local tourism, hospitality and leisure economy. This, in turn, will support economic growth – new jobs, business creation – and culture for the continued benefit of local people.
Bespoke to launch Marketing Cheltenham in 2017, apt designed a brochure which explained the purpose of the organisations, plans going forward and what to expect in 2018 in the newly created brand and identity for Visit Cheltenham / Marketing Cheltenham for the local economy.
The brand launched into a new dimension with colourful shape overlays, iconography, typographical grids and clean photography boosting the amount of local membership applications for plans in 2018.