Masala Bites Restaurant Launch


Masala Bites is an Indian restaurant located on Albion Street in Cheltenham. They offer traditional Indian cuisine as a healthy alternative to Indian takeaways including tiffin lunch deliveries. The dishes contain no artificial colours or flavours and most importantly do not contain Ghee. They are the only restaurant of their kind in the area.


To launch the restaurant to the local public, establishing it as a sought-after location for meals out, as well as an excellent provider of take-away meals.


apt organised two launch events, one lunchtime and one evening, as well as securing press coverage in the local area.


We secured reviews, articles and social pictures in all the major local publications; this included a double page review in the Gloucestershire Echo and a page of social photographs, a page review in the Cheltonian and a double page of social pictures, reviews on and a profile in South West business to name but a few. The events offered guests champagne and a buffet selection of dishes, as well as a guest appearance from James Simpson-Daniel; heralded a success, the events also raised over £700 for the Cedars Amethyst Trust. 

Masala Bites Branding

Masala Bites Branding

Masala Bites Branding