Missenden Abbey Emailers

Background:

Missenden Abbey is a historic 12th Century Abbey building set in the heart of the Chilterns. The Abbey has become a prestigious training facility, boasting an excellent conference centre for day delegates and residential conferences, a team-building venue as well as a beautiful wedding location. As part of apt’s overhaul of the Missenden Abbey’s website, organic SEO and additional digital features were added to enhance the client’s understanding of their website performance against their main competitors.

Objectives:

To raise awareness amongst the hotel’s database of upcoming events and conference offers, in order to generate sales leads. 

Actions:

Monthly enewsletter templates were created in the new brand style and distributed to the customer database using our aptmailer system. The enewsletter was split into 3 distinct sections, special offers, news and events. With promotional offers being given prominence over the news and event articles. Customer reading behaviour is tracked to ensure that the most popular items are followed up in future editions and the less appealing content is removed.

Results:

The enewsletters were fine tuned over time and tailored to reader interest.