Sexual Violence Awareness Campaign (Cheltenham Race Week)

Background: 

Cheltenham Borough Council with its partners; (GRASAC), Crimestoppers and Gloucestershire Constabulary commissioned apt to design a series of sexual violence awareness posters and business cards to be publisied around Cheltenham after hours and over Cheltenham Race Week.

Objective:

To ensure sexual harrassement will not be tolerated and providing helpful information to those in need as well as prompting public awareness to encourage citizens to speak up if they see something that bothers them when out and about in Cheltenham.

Action: 

A series of impactful posters and help cards ensure the strong messages within the campaign are highlighted through the usage of an authoritative colour palette, bold symbols and race week themed photography. 

Results:

The campaign has been rolled out with over 150 posters in pubs, bars, restaurants and shop windows across Cheltenham, as well as over 200 pieces of the design suite featuring in Stagecoach buses across Gloucestershire.