SOHO Coffee Co. Autumn/Winter POS 2017

Background: 

SOHO Coffee Co. has a food-led, coffee offering, with a focus on exceptional taste, high-quality ingredients and plenty of lifestyle choice.

Objectives:

To carry out a a suite of consistent design styles for the new Autumn / Winter 2017 range, using colourful autumnal photography and eye-catching boards. 

Actions:

apt designed a series of POS A-boards and menu boards, of which included clever strap-lines such as ‘The Love Stack’ and ‘The Best Bar Naan’ in textural varied typography letter shapes and lively seasonal photography to convey a playful and passionate new product expansion. 

The new range also gave opportunity for different lifestyle choices as Vegan and Vegetarian offerings, customisable menus and a whole new Dairy Free range of hot & cold drinks that apt created other design collateral for in the on-going suite with shelf labels and menu blackboards. A guest font was introduced during this time to allow the designs to bounce off the boards with personality and initiate a new customer base. 

Results:

An ever expanding popular choice on the high-street, producing further sales and excitement in the public. Celebrity tweets from the likes of former football player, Robbie Savage saying "Great choice at @SOHO_Coffee_Co for breakfast today ! #newmenu" - praise indeed!