Springfield Equus Brand

Background:

Springfield Equus Holistic Horsemanship was set up in 2012 by Megan Webster, a talented horsewoman specialising in the field of mental and physical horse rehabilitation using a variety of holistic techniques such as massage and equine reiki.

Objectives:

To create a brand that is modern, fresh and clearly outlines the range of services provided. 

Actions:

Through close consultation with the client, who had a very clear idea of how she wanted to see the brand develop, a logo was devised incorporating a hand-drawn illustration of a horse. Similarly the logotype was devised in a script font to reflect the individual care the client provides.

A traditional but fresh colour palette was devised to help the brand stand out whilst retaining the holistic and natural values behind it. 

Upon brand approval, the website and business stationery were brought inline with the new brand positioning. 

Results:

The new brand was warmly received by the client. 
 
 

Springfield Equus Brand

Springfield Equus Brand

Springfield Equus Brand