Unstoppable Logo & Brand Identity


Unstoppable is a new campaign that has been recently launched by Gloucestershire County Council, Vision 21, Gloucestershire Rural Community Council and Cheltenham Borough Council in partnership with NCLB (No Child Left Behind) #ConfidentGirls to tackle the stigma associated with period poverty and ensure that no-one in Cheltenham goes without sanitary products due to the inability to pay for them. 


Following a previously successful brand & logo creation with NCLB, Unstoppable approached our design department to create a positive brand, collateral and logo to launch a campaign that was relevant to the audience and would inspire local distributors to participate in the programme across Cheltenham. 


apt developed and designed a operational package to help get the brand off it's feet in the first 6 months of launch. This included a new logo, brand identity, business cards, posters, brand guidelines, window stickers, leaflets and social media collateral. 


Live International Women's Day, the new brand has been received well with distributors of Cheltenham and is being used thoroughly with over 14 locations in action already, such as The Body Shop, Leisure at Cheltenham, Reclaim and more. The brand is expected to gain plenty of traction and recognition in the next year whilst it develops an authority in the industry.