The Walker Pritchard brand is a successful and established full-service practice of professional Chartered Quantity Surveyors and Cost Managers. They specialise in the Cost Management of Construction and its related activities across a wide field including private clients, public bodies, retail and social housing. In 2013 it was identified that a specialist sector had the opportunity to grow thanks to new Government legislation that made Doctors and healthcare professionals responsible for managing the upkeep and development of the healthcare environment - WP Healthcare was developed to respond to this need.
To develop a strong brand identity that stands out in the marketplace and conveys experience, expertise and specialisation.
We worked with the team at Walker Pritchard to understand the specialised services that WP Healthcare provide, their approach to potential customers - mostly GPs and managers of healthcare environments - and their differentiators within the sector. Initially we presented concepts for a new logo, plus a suite of marketing collateral and stationery designs were presented to the client, and once designs were approved we created a comprehensive brand manual to create rules and guidance on maintaining the integrity of this new brand.
This new brand has been well received by the client and their customers.