Winning additional centres, PR & awareness, centre (customer) communications, student communications, copywriting, design, filming, day-to-day support, and much more!
The Confederation of International Beauty Therapy and Cosmetology (CIBTAC) is a prestigious international awarding body for beauty therapy qualifications. It is sister company to BABTAC and is known for its exceptional qualification standards and independent examiners.
Day-to-day marketing delivery and overarching strategic support.
The focus for our partnership with CIBTAC has been to provide skilled, affordable resource, and to complete targeted projects to further the profile and profitability of the business. Our responsibilities have ranged from delivering a website in twelve weeks, to planning a winback campaign to approach lapsed schools. We have also helped to secure a £250,000 funding from the UK Government and a partnership agreement from the Japanese Government for the brand as well.
“apt brought to the companies the much needed Marketing & PR skills that only a professional company with dedicated professionals who go over and above their call of duty and really know their industry, can bring. [They] were instrumental in supporting and guiding me to achieve my visions for both companies. With their skills and knowledge, together we completely rebranded both companies, bringing them up to date with today’s business environment, maintaining the ethics and mission of the organisation.
They were instrumental in launching our annual awards, the marketing and rebranding of our membership insurance services to reach a wider customer base and add value for our customers, raising the companies’ profiles across the press and media, supporting us in being the voice of the industry across many causes, building new customer interactive websites that added value to our internal and external customers, creating 13 Training DVDs for our awarding body centres, put together and supported not only events in the UK but in Europe and across our international markets which often required short notice and grounded experience in understanding different cultural environments and needs, in aiding in the relaunch of our company magazine, and supported the employees and board members across a variety of PR areas.
In my opinion I have no hesitation in recommending APT to meet the needs and requirements of your organisation, at the end of my tenure all my visions had been fulfilled beyond my expectations with the organisations ready to continue facing the future as the leaders at the forefront across all areas of the beauty industry in membership insurance services and qualifications awarding body.”
Kim C. A. Ford, Vice Chair of BABTAC & CIBTAC 2009-2010; Chair 2011-2012