Michael Paul Holidays

Michael Paul Holidays (MPH) is an internet holiday property agency that provides customers with a range of competitively priced breaks in the UK. Differing from other property agents, the Michael Paul Holidays team personally hand-picks properties, assessing them for suitability and to ensure a high-quality range of accommodation.  

MPH was keen to raise their profile to the end consumer, encouraging potential visitors to book through their portal.  There is also a secondary objective to engage with holiday parks, self-catering agencies & operators across the UK to use the Michael Paul Holidays platform to drive additional bookings and revenue.

apt marketing & pr has been working alongside Michael Paul and his team to deliver on the objectives, using their industry knowledge and expertise to secure the relevant coverage that the company needs.

Services used:

Press pitching

Press release – writing and distribution

Copywriting – expert articles for B2B and B2C markets

Key results:

• Over 40 press pitches in 4 months which has led to secured coverage in The Times, Mail on Sunday Travel supplement and Fabulous Magazine.
• Journalist visits arranged for Time & Leisure magazine, Prima Magazine and Good Housekeeping.