Good Taste Foods Emailers

Background:

GoodTasteFoods offer premium quality frozen ready to cook creations of fish, meat, poultry, gourmet ranges and handmade desserts delivered to the door. Following apt’s company rebrand and a website redesign the client was keen to promote Good Taste Foods’ entire range of premium frozen food products to both existing and potential clients.

Objectives:

To raise awareness of the GoodTasteFoods product offering and ultimately increase sales through the website.

Actions:

We created a monthly enewsletter template to broadcast GoodTasteFoods latest offers to their customer database using our aptmailer system.  

The monthly emails were both written and populated by apt and were seasonal in their message and product content. Timely promotional codes encourage recipients to places sales through the website. Our tracking system allowed us to monitor which products and recipes caught the readers attention and which ones we needed to revise for the future enewsletters.

Results:

The enewsletters were fine tuned over time and tailored to reader interest. The also emailer resulted in a considerable upward surge in sales.