Hatherley Manor Spa

Background: 

Hatherley Manor Hotel is a 4 Star 17th Century Manor House amongst 37 acres of Cotswold land on the edge of Gloucestershire. Early in the year, the hotel approached us with exciting new plans to update their customer offerings with a brand new spa including six new luxury treatment rooms, a swimming pool, vitality pool, sensory showers, thermal suite, steam room, heated loungers, sauna and gym. 

Objective:

To raise awareness of the new spa in Gloucestershire through the usage of marketing, PR, design and promotions. 

Action: 

APT worked closely with the Spa Manager and team which included advertising and promoting the spa locally and nationally with press, launched social media competitions to gain traction and VIP taster events in the build up to opening date. 

Results:

The £3.5 million extension to Hatherley Manor Hotel of which APT helped to successfully launch in June 2018. The Spa now has a social media following of over 10k, regular blogger reviews and we're pleased to report that the spa and treatment rooms are fully booked most days of the year.