We’ve made it official – our Head of PR, Angharad Planells, is now our newest Director!
This partnership is a reflection of both Angharad’s contribution to the business over the year and our confidence in her ability to help shape the agency’s future. In her first act as director, she’s launched our revamped digital PR and AI service – Authority Engine – for brands, charities, non-profits, member associations and organisations that want to build their authority and discoverability online through campaigns and content that are search-first and intent-focused.
Since joining us in 2025, Angharad has also played a pivotal role in expanding apt’s public relations offering with digital PR plus a redevelopment of our crisis communications service, further strengthening apt’s reputation as a trusted partner for brands, charities, and member organisations.
Prior to joining apt, she had built an impressive career working with organisations ranging from start-ups and SMEs to international brands and household names. Her experience includes Lloyds Pharmacy, A. Vogel, Dowty, a GE Aerospace company, Bath Rugby, Pulsin, Home-Start UK, and Shout Out UK. Alongside her work at apt, she has lectured at BA and MA level at the University of Gloucestershire, and is the Comms Officer for our local MP.
Beyond her client work, Angharad is recognised as an influential figure within the communications industry. In 2022, she was named one of Management Today’s 35 Women Under 35, reflecting her leadership, commitment to mentoring emerging talent, and contributions to creating more inclusive workplace cultures. She’s also a regular contributor to Strategic, a global communications leadership platform, and a passionate advocate for the future of the communications profession.
“Angharad has made an extraordinary impact in a remarkably short space of time. Her strategic thinking, journalistic instincts, and ability to turn complex ideas into compelling stories have strengthened our offer and delivered fantastic results for clients. Just as importantly, she shares our values and our belief that communications should be a force for good. Making her a director and shareholder is a natural and exciting next step.”
“Joining apt has been one of the best decisions of my career. I always said I never wanted to run a business, but Victoria and the team have created something genuinely special: an agency that combines commercial excellence with a real commitment to making a positive difference. I am incredibly proud to become a director and shareholder. Alongside Victoria, I’m excited to help lead apt into its next chapter and to further amplify impact for our clients now and in the future. The rollout of our Authority Engine communications service is just the start.”
