For a B2B and B2C business offering mortgage advice and financial services, we redeveloped their database reacquisition comms from one email into a 12-email automated series. This one strategic change generated 432 extra sales, each worth an average of £3,000 per sale, totalling more than £1million in additional revenue in just 12 months.
“I’m really impressed with the work you’ve done in identifying the underperforming emails and putting together such a clear plan to address them. The analysis is strong and the recommendations make complete sense. I’m happy for you and the marketing team to decide which subject lines to use. You’re the experts in this area, and I trust your judgement on what will deliver the best results.” Managing Director
Please note, this case study has been anonymised for client confidentially and commercial sensitivity.
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