After revamping the Alopecia UK's Big Weekend logo for 2019, preparation for the Big Weekend event was required to ensure the future of the newly designed logo.
With the new Big Weekend 2019 brand for Alopecia UK taking stage, the focus began to point towards consistently applying a brand identity in readiness for the Big Event Weekend to take place in a few months time to initiate people attending the event and awareness out to the public.
Key elements to grow the Big Weekend 2019 brand involved designing and creating an event programme, exhibition signage, brand typography, brand guidelines, leaflets, goody bags, sponsor logos, quiz sheets, online event listings and save the date cards.
Creating an experiential customer journey via brand application was an essential element to the success of the event and charity. The Big Weekend 2019 was the biggest event to date attracting over 340 attendees from the UK and internationally.