All the questions you wanted to ask about marketing and PR
How involved should I be with my marketing agency?
You don’t need to manage every detail, but regular communication, timely feedback and sharing business updates will help your agency deliver stronger results.
How long does it take to see results from PR?
It depends on your goals, industry and news opportunities. While some campaigns generate immediate coverage, building a strong reputation is usually a long-term investment.
What information should I share with my marketing and PR agency?
Anything that could influence your marketing, including new products, company news, customer successes, business challenges, events, recruitment, and any future plans.
Can a marketing and PR agency work effectively without regular input?
They can certainly deliver work independently, but the best results come when agencies have ongoing access to business insight, timely feedback and collaborative discussions.
This isn’t to be confused with handholding, though. The best agencies are proactive and use initiative in collaboration with inhouse teams.
What's the difference between hiring a PR and marketing agency and hiring an employee?
An agency brings a team of specialists with experience across multiple disciplines and industries. However, unlike an inhouse employee, they rely on you to provide business context and strategic direction. The strongest results come when both sides work as one team.