Membership comms have changed

Are you ready?

Understand how potential members are viewing your organisation

Uncover a clear understanding of your members and their pain points

Identify quick wins to help grow your membership scheme to the highest levels ever

When working with apt marketing + pr, membership organisations saw

%

year-on-year growth (from a previous decline)

%

retention rate

%

ROI from their reacquisition programme

Award-winning membership comms

“We engaged apt marketing & pr for an 18-month project to boost our team resource, work in partnership with our internal staff, and provide effective strategies and tactics for growth. Our membership was declining post-pandemic and their results helped us achieve our highest ever membership numbers and add almost 10,000 extra members and over £750,000 in additional revenue. From the outset, they provided quality resource, strategic insight, and marketing expertise, working seamlessly alongside our internal team. Their flexibility and ability to adapt to our evolving needs made them an invaluable extension of our organisation.”
Emma Griffiths

CEO, Friends of Westonbirt Arboretum

Take your membership marketing to the next level

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What is renewal lag? (and why your membership organisation should care)

Renewal lag refers to the length of time between a member’s subscription expiry and when they actually renew their membership. In an ideal world, it should be zero, but we're not selling in an ideal world.There are four key reasons why knowing and understanding your...

The lifetime value of your members (and why it matters)

For everyone working in membership teams, it is likely you will have spent time discussing the value of your membership offering, and by extension, the lifetime value of your members. As you probably already know, it is significantly more expensive to acquire a new...

Agency news: We’re nominated for FIVE awards for work with member organisations

*UPDATE: We won! We are the proud winners of Best Magazine at the 2026 Memcom Excellence Awards.* We are thrilled to announce that we're finalists in THREE highly contested categories at the 2026 Memcom Excellence Awards and TWO at the Association Excellence Awards!...

Why your CRM platform is your greatest marketing tool

The majority (if not all) of membership organisations have a customer relationship management (CRM) platform to help keep track of their customer data, but your CRM is a treasure trove of data and is in fact, your greatest marketing tool. When you have a centralised...

Changes to Google’s Search Console and what it means for your marketing

If you are a publisher who uses platforms such as Instagram, Tik Tok, X or YouTube, you will soon be able to use Search Console to monitor how people find your content when searching on Google. They have recently announced a new Search Console feature: Platform...