Alopecia UK Big Weekend

Alopecia UK is a small national charity working to improve the lives of those affected by alopecia through support, awareness, research and fundraising.  As part of their support function, Alopecia UK organise a national conference packed full of talks, workshops, demonstrations, exhibitors and social events. The Big Weekend, as it is dubbed, has become a core part of the Alopecia UK calendar and provides individuals and their families an opportunity to learn more and meet people who are also affected by the condition.

apt marketing & pr has long been a supporter of the charity as one of the directors, Victoria, has had the condition since 2011.  Previous efforts have included the production of a calendar which raised £5,000 sponsorship and a further £1900 in sales with PR coverage across 190 countries and sales in 25 of those countries.  Due to the growth in the Big Weekend event, the team at Alopecia UK reached out to see if we could help them with event organisation.  We of course said yes and completed the project as part of our Corporate Social Responsibility programme.

Services used:

We were responsible for full project plan for delivery elements, sourcing the venue, create & sell sponsor & exhibitor packages, brand creation (event specific), communications plan & delivery, design & print for signage, brochure and digital platforms.

Key results:

  • Largest event to date with over 270 attendees, 5 core sponsors, 13 exhibitors and 5 make-up artists
  • New brand for the event – many comments on how the brand had created a more professional feel for the event
  • Improved communications with sponsors and exhibitors which led to the event running more smoothly and efficiently


Visit Alopecia UK:

Client Status

Current Client


The team at apt marketing & pr really helped us in moving this event on to the next level. From refreshing the brand, to supporting the sales of sponsorship (which lead to the highest level secured so far) and also the organisation of the event including venue sourcing, goody bags and collateral to name a few, their support has been invaluable. It's been helpful to have an external pair of eyes on the process to see the event in a different way and suggest alternative approaches. Jen Chambers, Charity Manager, Alopecia UK

It was an absolute privilege to be part of this event. We thoroughly enjoyed it and to catch up with everyone was magical!  Thank you for all your support with all our extra little requirements, we really appreciate it.  You can all be super proud of a very successful event! - Anele Wyatt, Business Development Director, Aderans UK LTD t/a Trendco

Everything seemed to run so smoothly (from my corner it appeared so anyway) - the food was delicious, and amenities/venue/spacing were great. Many of my clients commented on how well organised it was.Connie Tu, Created by Connie 

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