Alopecia UK Big Weekend

Alopecia UK is a small national charity working to improve the lives of those affected by alopecia through support, awareness, research and fundraising.  As part of their support function, Alopecia UK organise a national conference packed full of talks, workshops, demonstrations, exhibitors and social events. The Big Weekend, as it is dubbed, has become a core part of the Alopecia UK calendar and provides individuals and their families an opportunity to learn more and meet people who are also affected by the condition.

apt marketing & pr has long been a supporter of the charity as one of the directors, Victoria, has had the condition since 2011.  Previous efforts have included the production of a calendar which raised £5,000 sponsorship and a further £1900 in sales with PR coverage across 190 countries and sales in 25 of those countries.  Due to the growth in the Big Weekend event, the team at Alopecia UK reached out to see if we could help them with event organisation.  We of course said yes and completed the project as part of our Corporate Social Responsibility programme.

Services used:

We were responsible for full project plan for delivery elements, sourcing the venue, create & sell sponsor & exhibitor packages, brand creation (event specific), communications plan & delivery, design & print for signage, brochure and digital platforms.

Key results:

• Largest event to date with over 270 attendees, 5 core sponsors, 13 exhibitors and 5 make-up artists
• New brand for the event – many comments on how the brand had created a more professional feel for the event
• Improved communications with sponsors and exhibitors which led to the event running more smoothly and efficiently